Traditional TV or print ads are a thing of the past. Experts have been saying for years that the secret to lasting success for your business is to embrace the digital sphere. Even before the COVID-19 pandemic wracked the business landscape, people have been shifting online because of the convenience it offers. Now, around 35% of people say they discover new brands through the Internet, the highest out of any platform available to marketers.This shows that Internet marketing services are essential to business growth and keeping your business at the forefront of consumers’ minds. Here are some services available for you to choose from.
- Search engine optimization (SEO)
SEO is built upon the principle that websites that rank higher on search engine results pages get the most impressions and traffic. Through SEO, you can increase brand awareness and drive higher traffic to your website, which can increase conversions and revenue. SEO is a complex process that requires constant monitoring and modification but provides strong returns when done correctly.
- Social media marketing
Social media marketing is an essential part of many Internet marketing strategies because over 75% of the population uses social media. Additionally, social media platforms offer multiple helpful features for businesses looking to market themselves there, from real-time analytics to laser-focused ad targeting. Social media offers an avenue for you to interact with your consumer base, which humanizes your brand and fosters more fruitful relationships with your customers.
- Web design
Your website is a space where users can gather more information about your company, purchase your products or services, and consume your content. A lot is riding on a business’ website, which is why you must ensure that it’s primed for conversion. A website needs to offer the best user experience to get the highest chance of conversion, which is why web development, web design, and tech support are the most important Internet marketing services a business needs.
- Content marketing
Generating content is one of the ways a business can catch and retain the attention of consumers. Consumers love content. They use it for entertainment or to gain information, and if your content is well-produced, it will drive more conversions and expand your reach. Studies show that videos are quickly becoming the most popular content format among consumers, so you should invest in professional video production services to tap into this demand in the market. Experiment with different editing and recording styles until you determine what format your users like best.
- Influencer marketing
Influencer marketing is one of the most popular ways to boost your brand awareness and consumer base by partnering with someone who has an audience you want to tap into. Influencer marketing words better than celebrity endorsements because people view influencers as more trustworthy individuals. This is because influencers are generally more open and accessible to their fanbase. Influencers can also help enrich your content marketing strategy by featuring in your videos, podcasts, articles, etc.
- Email marketing
Email marketing is still one of the more popular services because you can market directly to a specific consumer. Consumers love nothing more than feeling like they’re being listened to, and to give consumers that impression, you can send them personalized emails to alert them on ongoing sales, special promos, or products they may be interested in. Effective email marketing can increase sales and keep customers coming back.
- Pay-per-click (PPC)
PPC involves paid advertisements on websites or search engines. PPC offers a cost-effective alternative to advertising because in this case, you only pay an amount proportional to the amount of traffic the ad generated. When done right, PPC can get you more sales and leads, which increases revenue, making it a good return on investment.
- Public relations (PR) management
In this day and age, consumers are faced with endless choices of companies they can patronize, and this has given them more freedom to choose who they want to give their money to. This means that to reel in customers and secure brand loyalty, you need to present a trustworthy and clean brand image. PR management can help you with that as it puts your business’s reputation in the hands of people who know exactly what to do to mitigate scandals and crises brought about by negative press and bad reviews. We live in a time where even just one wrong Tweet can take down a business, so PR management is more important than ever.
- Mobile marketing
Since 2016, mobile devices have been the number one tool people use to access the Internet. Recent data also shows that around 96% of people in the US own a smartphone, and generally spend 5 hours on these devices daily. Marketing agencies recognized this growth and have rolled out a selection of Internet marketing services specifically designed to cater to mobile users, including mobile website designing, call and text marketing, and app development.
- Data interpretation
Digital marketing offers a unique and valuable thing that traditional marketing does not, and that is user data. Your analytics provide useful information on your users, including their interests, search habits, location, purchase history, website browsing pattern, etc. This data can help you make smarter business decisions, like where to expand your physical stores, how much of each product to stock, and when to post your press releases to gain maximum reach. Interpreting data correctly can help you run your marketing strategy and your business more efficiently.
Internet marketing is the way of the future. Internet access is becoming faster and more widespread, which means more people will use it and abandon antiquated ways of getting entertainment or information. COVID-19 also proved that having a stable online presence is a great risk management strategy when your physical store is forced to close due to unprecedented events. Take advantage of technology to grow your business and listen to experts. In this fast-paced world, if you’re too slow to adapt, your consumers will just move on with another company.