Happy hour promotions are an excellent way to attract more customers to your bar, but many bar owners don’t know how to advertise them. In this blog, you’ll learn the best Strategies for Your Bar to market happy hour at your bar!
Happy hour is the perfect time for a bunch of friends or stressed coworkers to get together and enjoy a couple of drinks at the bar. But with so many places to go, why should they come to your bar? Does happy hour at your bar stand out? Most bar owners are clueless on how to do that, not to mention that it isn’t exactly a walk in the park. However, you can take your bar to the next level with the right tools and plan of action. Here’s how to do Strategies for Your Bar Calendar Printing.
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Attract the crowds- Strategies for Your Bar
First, you need people at your bar. That begs the question of what can you do to attract droves of people? Your starting point should be to research your target market. Ask yourself who your target audience is. This is the most crucial step in your marketing journey.
Is your bar’s environment more appropriate for family gatherings or friend hangouts? What age groups are you targeting? And what is the income level of your target market? For example, people who make a higher income are more likely to go out for happy hour drinks during the weekday than people who have a lower income. Once you know your target market, you can start thinking about what promotions will work best for them.
Location, location, location
Much like real estate, location is of supreme importance. If your bar is tucked away in a corner, it will be harder for people to find and notice it. But if your bar is right in the middle of the action, it’ll be hard to miss! The hotter your location, the greater your visibility.
Next, your location must be in proximity to your specific target audience. For example, if you’re targeting working professionals, your bar shouldn’t be in the countryside but amidst high-rise office buildings. That’s the only way to garner your audience’s interest because your happy hour specials are only a couple of minutes’ drive away.
Pair up with other bars and offer discounts
Now that you know who you’re targeting and where your bar should be located, it’s time to advertise your happy hour specials. But don’t just put up a sign and call it a day – you need to be more creative than that!
One way to get people excited about your happy hour is to partner up with other local businesses, but only those that have the same target audience as you. For example, if you’re a bar owner, team up with restaurants in the area for a food and drink combo deal. People are always looking for a good bargain, so this is an excellent way to lure them in.
You should introduce happy hour deals that offer fantastic discounts. After all, you need to give a financial incentive to your customers to come to your bar. For example, if a glass of beer typically costs your customers $5, slash the price to $3.5. Of course, you can’t sell things at a loss, so you need to make sure you can afford the discounts you’re offering.
Social media marketing is a blessing- Strategies for Your Bar
Social media is one of today’s most powerful marketing tools, and you can reach hundreds of thousands of people with a few clicks and a couple of bucks. So, it’s no surprise that many bar owners are using social media to market their happy hours. And it works!
The best way to use social media for your happy hour promotions is by creating attractive visuals. For example, you can post pictures of people enjoying themselves at your bar during happy hour, which will generate interest and develop a sense of FOMO (fear of missing out). As a rule of thumb, never write walls of text on social media as they’ll push the audience away. Instead, use creative bar flyer templates to showcase where all the action is.
Another way to use social media is by running contests and giveaways. This is an excellent way to get people excited about your bar and, more importantly, your happy hour specials. All you need to do is come up with a creative contest or giveaway and post it on social media.
A final piece of advice
Creativity and perseverance is the name of the game. Marketing has no magic formula that works for everyone because every business is different, and you just need to experiment and see what works best for you. So, don’t be afraid to try out new things and always look for opportunities to improve.
Cracking the happy hour code is no easy feat, but it’s not impossible. Remember to keep your target market and location in mind, get creative with your advertising, and use social media. Using a flyer maker works like a charm for social media marketing. With a little bit of effort, you’ll be sure to attract more customers to your bar in no time!